Last updated: 01 July 2026
This Privacy Notice explains how Puretouch Care Limited collects, uses, stores, shares, and protects your personal information when you visit our website https://puretouchcareltd.com/, contact us, request a care assessment, use any account or membership features, or sign up to our updates.
We’ve written it in plain English so it’s easy to understand. If anything is unclear, please contact us using the details in Section 17.
What this notice covers. This notice covers information we collect through our website and when you first get in touch with us (for example, enquiries, assessment requests, accounts and newsletters). If you go on to receive care from us, the more detailed handling of your care records is set out in our separate Service User Privacy Notice, which we will give you when your care begins. Please contact us if you’d like a copy at any time.
1. Who We Are
Puretouch Care Limited is a UK-based home care service provider, registered with and regulated by the Care Quality Commission (CQC). We are the “data controller” responsible for your personal information collected through this website. This means we decide how and why your personal data is used.
- Company name: Puretouch Care Limited
- Registered address: 27 Parsons Green Lane, London, SW6 4HH
- Website: https://puretouchcareltd.com/
- Email: admin@puretouchcareltd.co.uk
- Phone: 020 3794 7544 | Mobile: 07534 505046
- ICO registration number: ZB333111
- Data protection contact:
- Email: puretouchltd@outlook.com | Telephone: 07534 505046 for any questions about your information or this notice
We comply with the UK GDPR, the Data Protection Act 2018, and the Data (Use and Access) Act 2025.
2. Information We Collect
Depending on how you use our website and services, we may collect:
Information you give us when you enquire or request an assessment includes your name, email address, phone number, who the care is for, and any details you choose to share about care needs or your situation.
Information about the person needing care—if you enquire on behalf of a relative or friend, we may collect their details too (see Section 16).
Newsletter and marketing information — if you sign up for updates, we collect your email address and your subscription preferences.
Messages you send us, including through our contact forms or the WhatsApp chat button on our site.
Technical and usage information — collected automatically when you visit, such as your IP address, browser and device type, the pages you view, and how you found us. This comes from cookies and similar technologies (see Section 7).
When you apply for employment with us through our online Employment Form, we collect- Full name (first and last), Date of birth, Address history for the last 5 years, GP details, work history, and Education and reference documents (uploaded files)
Health Information: Where necessary to assess or provide care services, you may voluntarily provide information relating to health, disabilities, medical conditions, or care requirements.
This information is classified as ‘special category personal data’ under UK GDPR and receives additional legal protection.
3. How We Collect Your Information
We collect information:
- Directly from you—when you fill in a form, request an assessment, create an account, make a purchase, sign up to our newsletter, message us, or call us.
- From a family member, GP or healthcare professional — where they contact us or refer someone to us.
- Automatically — through cookies and analytics tools when you browse the site (see Section 7).
4. How We Use Your Personal Data
We use your personal data to:
- respond to your enquiries and arrange care assessments;
- provide and manage our home care services;
- manage accounts, memberships and any purchases you make;
- Communicate regarding appointments and send you updates you’ve asked for, and let you opt out at any time.
- Improve and keep our website and services secure and working properly;
- meet our legal, regulatory and CQC obligations.
- Assess your suitability for employment within our organisation
We do not sell your personal information, and we do not make automated decisions that have a legal or similarly significant effect on you.
5. Lawful Basis for Processing
Under UK GDPR Article 6, we must have a lawful basis for using your information. Where the information is sensitive (special category), we also rely on a condition under Article 9. Here’s how that maps to what we do:
| Purpose | Type of data | Lawful basis |
|---|---|---|
| Responding to enquiries and arranging assessments | Name, email address, phone number, message content, Contact details, care enquiry details, service requested | Legitimate interests (Art. 6(1)(f)) or steps before entering a contract (Art. 6(1)(b)); consent (Art. 6(1)(a)) where you tick the agreement box on our form |
| Providing care-related services, where applicable | Client and care-related information | Contract (Art 6(1)(b)) and provision of health/social care (Art 9(2)(h)); legal obligation; vital interests, depending on the situation |
| Understanding care or support needs shared in an enquiry before becoming a client | Health or care-related information you choose to provide | Article 9 condition where special category data is involved |
| Sending newsletters or marketing updates | Name and email address | Legitimate interests, Article 6(1)(f) |
| Managing website security | IP address, device data, technical logs | Legitimate interests (Art. 6(1)(f)) |
| Improving our website | Cookie and usage data | Consent, Article 6(1)(a), for analytics cookies |
| Complying with CQC legal obligations | Contact records, correspondence, service records | Legal obligation, Article 6(1) (c) |
| Accounts, memberships and purchases | Financial records | Contract (Art 6(1)(b)); legal obligation (Art 6(1)(c)) |
Because we rely on an Article 9 condition for health data, we keep an appropriate policy document as required by the Data Protection Act 2018.
6. Vital interests
In an emergency, we may use or share information where it is necessary to protect someone’s life or physical safety (Art 6(1)(d) and, for health data, Art 9(2)(c)).
7. Cookies and tracking technologies
Our website uses cookies and similar technologies.
Cookies are small files stored on your device when you visit a website. They help websites work properly, improve your browsing experience, and understand how visitors use the site.
We use:
- Strictly necessary cookies — needed for the website to function (e.g. security, basic features). These don’t require consent.
- Analytics cookies — we use Google Analytics to understand how visitors use our site. These are only set after you give consent through our cookie banner.
- Functional cookies — remember your preferences and account/login state.
-
Marketing cookies – We only use marketing or advertising cookies if they are active on our website and you have given consent.
You can accept or reject non-essential cookies through our cookie banner, change your choice at any time, or adjust your browser settings to block or delete cookies. For the full list of cookies we use, see our Cookie Policy link.
8. Marketing and how to opt out
We only send marketing emails, newsletters, or promotional updates where you’ve agreed to receive them. You can opt out at any time by clicking “unsubscribe” in any marketing email or by contacting us. Opting out of marketing won’t stop essential messages about your care or account.
9. Use of Third-Party Services
We only share personal data with trusted third parties where necessary to run our website, manage enquiries, provide services, or meet legal obligations:
- Healthcare and social care partners — such as GPs, NHS services, hospitals, local authority social services, and other professionals involved in your care.
- Regulators and safeguarding bodies — including the Care Quality Commission (CQC) and law enforcement where required by law
- Google for website analytics. See Google’s privacy policy: https://policies.google.com/privacy
- Meta / WhatsApp — if you contact us via the WhatsApp chat button, your message is handled through WhatsApp. See https://www.whatsapp.com/legal/privacy-policy
- Our payment provider — to process any payments securely: WooCommerce Payments.
- Our website host and IT/security providers — who keep the site running and secure on our behalf.
- Professional advisers, insurers, regulators or law enforcement — where we are legally required to share information.
We only share the information necessary for the relevant purpose.
Where third parties process personal data on our behalf, they must protect it and only use it according to our instructions.
These providers act as our data processors and may only use your information on our instructions. We do not sell your data.
10. International data transfers
Some of our third-party service providers may process personal data outside the UK. This may include providers of analytics, hosting, website tools, email, or security services.
Where personal data is transferred outside the UK, we will take steps to ensure appropriate safeguards are in place.
These safeguards may include:
- UK adequacy regulations
- The UK International Data Transfer Agreement
- The UK Addendum to the EU Standard Contractual Clauses
- Other legally approved transfer safeguards
This means your information receives a similar level of protection to that required under UK law.
11. How long we keep your information
We keep your information only as long as we need it. Our main retention periods are:
| Type of information | How long we keep it |
|---|---|
| Enquiries and assessment requests that don’t proceed | Up to 12 months after our last contact with you, unless needed for legal, safeguarding, or service-related reasons |
| Care records (once you’re a client) | |
| Financial and payment records | 6 years (for tax and accounting) |
| Account/membership information | While your account is active, then deleted. |
| Newsletter subscriptions | Until you unsubscribe |
| Website analytics data | Per our Google Analytics settings (currently [e.g. 14 months]) |
When we no longer need your information, we securely delete or anonymise it.
If you are employed, your information is retained for the duration of your employment plus 6 years afterward, in line with our legal and regulatory obligations as a care provider.
12. How we keep your information safe
We take appropriate technical and organisational measures to protect your information, including secure hosting, access controls, encryption in transit (HTTPS), keeping our website and software up to date, secure handling of payments through our provider, and limiting access to those who need it.
No online service can be completely secure, but we take data protection seriously and review our security regularly.
13. Your rights under UK GDPR
You have the right to:
- Be informed about how we use your information (this notice);
- Access the information we hold about you;
- Rectify information that is inaccurate or incomplete;
- Erase your information in certain circumstances;
- Restrict how we use your information in certain circumstances;
- Data portability: receive your information in a reusable format;
- Object to certain uses, including direct marketing;
- Withdraw consent at any time where we rely on it.
We do not use automated decision-making that produces legal or similarly significant effects.
To exercise your rights, please contact:
Email: puretouchltd@outlook.com
Alternative email: admin@puretouchcareltd.co.uk
We may need to verify your identity before responding to your request.
We’ll respond within one month. This is free, and we may ask you to verify your identity first.
14. How to withdraw your consent
Where we rely on your consent, you can withdraw it at any time:
- For cookies and analytics, you can change your preferences through our cookie banner or your browser settings.
-
For newsletters or marketing, you can unsubscribe using the link in the email or contact us directly.
- Or contact us directly.
Withdrawing consent won’t affect anything we did lawfully before you withdrew it.
15. How to complain
If you are unhappy with how we use your personal data, please contact us first so we can try to resolve the issue. We will acknowledge your complaint within 30 days and do our best to put things right.
You can contact us at:
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Information Commissioner’s Office (ICO)
Helpline: 0303 123 1113
Online: https://ico.org.uk/make-a-complaint/
16. Information about other people, and children
If you give us information about someone else (for example, a relative who needs care, or an emergency contact), please make sure they’re aware and, where appropriate, agree to you sharing their details with us. We’ll handle their information in line with this notice.
Our website is intended for adults and isn’t directed at children. We don’t knowingly collect information from children through the site. Where our care services involve a young person, their information is handled under our Service User Privacy Notice with appropriate safeguards.
17. Contact us
If you have any questions about this Privacy Notice or your data, please contact us:
- Email: admin@puretouchcareltd.co.uk
- Phone: 020 3794 7544
- Mobile: 07534 505046
- Address: 27 Parsons Green Lane, London, SW6 4HH
18. Changes to this notice
We may update this Privacy Notice from time to time. Any changes will be posted on this page with a revised “Last updated” date. Please check back occasionally.